Edition 10
In celebration of over 30 years of excellence in the landscaping industry, GreenBlue Urban proudly introduced Edition 10 of the Urban Design Guide—a newly enhanced and comprehensive resource designed to empower professionals in creating sustainable urban landscapes.
GreenBlue Urban recognized the need to evolve their resources to better align with the company’s rebranded product segmentation: Green, Blue, Smart Space, and Air. With increasing global demand for innovative and sustainable urban solutions, the goal was to create a guide that would serve as an invaluable tool for architects, landscapers, and urban planners.
Working collaboratively with stakeholders, I spearheaded the design and development of Edition 10, delivering a visually striking and content-rich publication. The guide incorporates:
- Enhanced product information to support informed decision-making.
- Technical data and advice, empowering professionals with practical insights.
- Global case studies showcasing real-world success stories.
- Tree species selection guidance tailored to diverse urban environments.
- Research insights highlighting the latest innovations in urban greening.
The publication is available as a free hard copy and a downloadable digital version, ensuring accessibility to a broad audience of industry professionals.
My responsibilities
- Graphic Design
- Photography
- Layout
- Typography
Since its launch, Edition 10 has become a cornerstone of GreenBlue Urban’s offerings, cementing the company’s position as a global leader in urban tree planting and stormwater management. This resource highlights the company’s continued commitment to innovation, best practices, and sustainability—including the use of 100% recycled materials in UK-based manufacturing and contributing to the flourishing of over 550,000 trees worldwide.
