Carbonsoulz automotive posters
In 2021, I launched Carbonsoulz Automotive, a personal project born from my lifelong passion for cars and a desire to channel that enthusiasm into unique, creative works that resonate with fellow enthusiasts.
The automotive poster market is highly competitive, dominated by designs featuring supercars, F1 vehicles, and similar themes. To stand out in this saturated space, I focused on a niche close to my heart: hot hatches—a beloved segment among car enthusiasts.
The posters were designed with a bold, blocky, and vibrant style, emphasising a playful, cartoon-like aesthetic rather than hyper-realistic depictions. This unique approach brought a fresh perspective to the market, appealing to a dedicated community of like-minded fans.
My responsibilities
- Illustration
- Branding
- Shopify store
- Social channels
The Carbonsoulz store, powered by Shopify, has been a platform for sharing this passion and creativity with a growing audience. Looking ahead, the brand is set to relaunch in 2025 with a revamped store design and a new collection of illustrations, further expanding its appeal while staying true to its original mission of celebrating the joy and individuality of automotive culture.
Through Carbonsoulz, I’ve combined my love for design and cars, carving out a distinct niche in a competitive market while staying authentic to my personal passion.
