BSB Engineering Services Ltd

As the fire safety sector becomes increasingly competitive and digitally driven, BSB recognised the need to modernise its marketing efforts and stand out within the industry. One of the immediate priorities was resolving long-standing website performance issues. This included improving on-page SEO, ensuring better mobile responsiveness, and enhancing the user experience for both new visitors and returning specifiers.

BSB also needed to strengthen its presence on LinkedIn, using the platform more strategically to connect with consultants, engineers, and decision-makers. At the time, their content lacked consistency and impact, and they were missing opportunities to position themselves as thought leaders in passive fire protection.

Additionally, the company wanted to improve its content strategy by publishing blogs and technical news updates aligned with current industry trends, helping to support both SEO and sector engagement. Another important focus was to increase visibility around their attendance at key events—particularly The Fire Safety Event—through professional stand design, engaging pre-show communications, and strong post-show follow-up.

Finally, BSB’s marketing materials, including core technical datasheets, needed to be reviewed and updated. It was essential that all collateral clearly reflected the brand’s professionalism, technical credibility, and adherence to regulatory standards, both online and in print.