Analysing the long-term return on investment when planting urban trees.
GreenBlue urban hired an outside company, Treeconomics, well known within the arboricultural industry, to compile a report using specialist tools and calculators, on the benefits of best practice tree planting.
Comparing standard planting to the best practice methodologies, the book is a running comparison that looks at the long-term benefits of proper tree planting that are often overlooked by so many.
Supplied as a word document, I was tasked with turning this report into a digital and print-friendly book. Since publishing, the book has been a resounding success and is often referred to by industry professionals across the UK.