SuDSPod: Communicating Innovation in Stormwater Management

The SuDSPod is a cutting-edge solution designed to address the complex challenges of stormwater management. From reducing peak flow rates from roofs and supporting intricate SuDS designs to mitigating Combined Sewer Overflow (CSO) spills, SuDSPod offers an innovative and versatile approach to on-plot attenuation. Its unique design benefits new developments and can be seamlessly retrofitted for private properties, public housing, and service buildings.

SuDSPod needed to stand out in a market often dominated by conventional water management tools, such as water butts. The goal was to clearly communicate the product’s value proposition: it is not just a storage device but also a powerful tool for slowing water flow and combating flooding. With the capability to attenuate up to five times its own volume in certain scenarios, SuDSPod represents a leap forward in stormwater management solutions.

My role focused on creating a compelling narrative and visual identity for SuDSPod, ensuring its innovative features were effectively communicated to both technical and general audiences. Key contributions included:

  • Logo Design: Developed a logo that embodies SuDSPod’s core focus on the four pillars of SuDS: Biodiversity, Amenity, Water Quality, and Water Quantity. The logo also visually represented the SuDSPod itself, reinforcing brand identity and purpose.
  • Launch Assets: Produced a suite of assets to support SuDSPod’s launch across print and digital platforms, including brochures, infographics, and promotional materials tailored for various stakeholders.
  • Product Animation: Created a dynamic animation using Cinema 4D and Adobe After Effects to visually demonstrate SuDSPod’s features and benefits, adding depth to its marketing efforts.

My responsibilities

  • Branding
  • Digital assets
  • Print literature

The SuDSPod launch successfully positioned it as an essential solution for sustainable stormwater management. The branding and promotional assets effectively conveyed its advanced features, emphasising its ability to address challenges like flooding while aligning with SuDS principles. The animation brought the product to life, providing a visually engaging way to highlight its value and functionality to a diverse audience.

By combining strategic messaging with impactful visuals, the SuDSPod has secured itself as the leading SuDS planter.