ValetPro / GR Motosport

In 2024, ValetPro made an exciting leap into the world of motorsports by partnering with GR Motosport to sponsor the team for the British Superbike (BSB) season. To maximise the impact of this partnership, ValetPro enlisted the expertise of Space Hub Media and myself to create a series of engaging videos that would showcase the brand’s involvement in the high-speed world of BSB racing.

The challenge was to effectively communicate ValetPro’s sponsorship and showcase the brand’s products in an engaging and relatable way for both motorsport enthusiasts and potential customers. The goal was to highlight the connection between ValetPro and the racing team, while also introducing the brand’s products to a wider audience.

I led the creative production of the video series, capturing moments that bridged the gap between motorsport and product development. Key components of the project included:

  • Q&A Sessions: Filmed interviews with Storm Stacey and Tom Neave, the two riders from GR Motosport, discussing their experiences with ValetPro products and their connection to the brand.
  • Behind-the-Scenes Footage: Documented the riders’ visit to ValetPro’s premises, where they learned about the manufacturing process of the products, providing a deeper understanding of the brand’s commitment to quality.
  • Video Production: Edited and produced a series of short and engaging videos that captured the excitement of the partnership while highlighting the value of ValetPro’s products.

My responsibilities

  • Photography
  • Videoography
  • Editiing

The video series was launched across ValetPro’s social media channels and its YouTube channel, reaching a broad audience of motorsport fans and automotive enthusiasts. The videos successfully raised awareness of ValetPro’s sponsorship in the BSB series while demonstrating the brand’s product innovation.

The content garnered significant engagement, helping to further solidify ValetPro’s presence in motorsport sponsorship and enhance its connection with a passionate community of car and bike enthusiasts.