Kicking off the year for 2022, GreenBlue urban was excited to announce some big changes within the companies structure and product offering, as it begins to expand beyond the Green & the Blue, and into Smart Space and Air.

To complement this, throughout the month of January the campaign #AdaptingToChange pushed out new and exciting company updates all themed around climate change mitigation and sustainability.

The campaign was a huge success for the company, gaining significant traction on its social media profiles, with a 282% increase in followers, and 156% increase in engagement on LinkedIn alone.

Social media stats across various platforms.

#AdaptingToChange also saw the launch of a new product overview.