In 2019 I was tasked with putting together visuals and marketing collateral to mark the launch of GreenBlue Urban’s new HydroPlanter, a  modular, bioretention rain garden system that can be retrofitted into highways schemes and on new developments of any size.


As is the challenge with a newly launched product of this type, the end result that comes after planting and the product is below ground is often far more visually appealing than the product itself. To work around this, a series of cutaways were produced to showcase the below and above ground aspects of the HydroPlanter to also explain how the system works.


The launch was a huge success, as the HydroPlanter continues to gain traction in the world of stormwater management.